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Brands: adidas, Reigning Champ

Model: Ultra Boost ATR Mid

Key Features: Revamped primeknit construction with water-resistant layer, extended sock-like collar, matte TPU heel counter, Boost cushioning, rugged outsole to suit all types of terrain

Release Date: Wednesday, February 14 (Very limited quantities)

Price: TBA

Buy: adidas and Reigning Champ

Editor’s Notes: Last teaming up on the Pure Boost silhouette, adidas and Reigning Champ continue their partnership in 2018 with an upcoming variation of the adidas Ultra Boost ATR model.

Rendered in a versatile oreo-like palette with black and white tones dominating its primeknit construction, the sneaker is finished off with adidas’s signature branding via Three Stripes camouflaged on the side panels.

In other adidas news, Ben Baller’s murdered out custom YEEZY Wave Runner 700 is fire.

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Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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