Rihanna has reportedly signed a 10-year lease to open a Savage X Fenty store in New York City, a win for the Bad Gal's Big Apple-based Navy.

The move is part of the lingerie brand's wider expansion into brick-and-mortar retail, first announced in January.

Savage X Fenty, which originally launched on a direct-to-consumer business model, has already opened physical locations in Las Vegas and Los Angeles. The brand confirmed additional stores in Philadelphia, Houston, and Washington, D.C. — a roster that noticeably lacked NYC and other major hubs such as Miami and Chicago.

However, Rih is full of surprises (see: pregnancy announcement), and could've had an NYC store up her sleeve all along.

According to WWD, the flagship will take over Brooklyn's Triangle Building, located at 182 Flatbush Avenue — walking distance from Barclays Center, as well as major retailers including Apple, adidas, and lingerie competitor Victoria's Secret.

With additional stores in the pipeline, as well as hundreds of millions in recent funding, Savage X Fenty is destined for an eventful year. In fact, the brand is reportedly plotting expansion into new categories including swimwear, homeware, and shapewear (SKIMS x Savage X Fenty when?).

And with Rih's baby on the way, the development of a Savage X Fenty maternity line isn't such a far-fetched possibility. (Her belly-out pregnancy 'fits have been absolutely killer, to put it lightly.)

What To Read Next

  • Image on Highsnobiety

    Your Wardrobe Is Missing a Shirt: Here Are Some of the Best

  • Image on Highsnobiety

    The Best Gifts to Buy for Under $50

  • adidas sale

    Take 50% off Sneakers & Apparel Right Now at adidas

  • Image on Highsnobiety

    The Best Gifts For Dads That You Will Want Yourself

  • Image on Highsnobiety

    MCM & PUMA "Show Up" for Drop 2

  • Image on Highsnobiety

    Kanye's Latest Stunt Has Gone Too Far

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.