S IS FOR SHOP is a new e-commerce site from London-based duo Misterlego and Jiawei Wang. Initially, the pair wanted to open up a physical store, but eventually decided to go down the e-commerce route. "It was kind of a no brainer, the e-comm space is only going to get even bigger than it already is so we’re trying to plant our roots now," Misterlego tells Highsnobiety.

S IS FOR SHOP's current roster includes Marni (with an impressive selection of the Italian brand's artful shirts), Martine Rose x Napapijri, Perks and Mini, Nemen, and Soulland. The process when it comes to product selection is quite simple. "If me or J wouldn’t wear it, we don’t waste our time considering it", Misterlego tells us.

This selective approach aims to counter the sheer abundance of products found in the luxury fashion retail space. "Sometimes you go on these other e-retailers and they have a million white T-shirts from 100 different brands, when really the customer just wants to know what are the best 3 available now" says Misterlego. "At times it feels like Amazon snuck its way in the premium fashion space and is wreaking havoc!"

S is FOR SHOP plans to expand into physical stores in London and China when the time is right. Until then, check out the new e-store via the link below.

What To Read Next

  • Image on Highsnobiety

    The Curious Second Life of Blac Chyna

    Culture
  • Image on Highsnobiety

    Fitwatch: Gwenyth Paltrow's Courtroom Drip

    Culture
  • Image on Highsnobiety

    Here's What You Need to Cop Before It Sells Out

    Style
  • Image on Highsnobiety

    Tom Sachs' NikeCraft General Purpose Shoe Comes in Spring Colors

    Sneakers
  • Image on Highsnobiety

    Every Luxury Label on the Planet Wants a Piece of BTS

    Style
  • bottega veneta app download iphone store apple

    You Can Only Connect With Bottega Veneta Through Its App

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.