Fashion-forward individuals have been sporting everything from metal bands and music legend Cher to fast food logos on their garms over the last few years. However, Amsterdam’s Scotch & Soda has a far more playful trick up its sleeve: Felix the Cat.
The instantly recognisable cartoon animal first appeared almost 100 years ago and Scotch & Soda picked the 1930's version seen in the collection from the DreamWorks archives. “We’re always looking for unique treasures and stories, diving into history as well as pop culture to find them. Felix is that unusual mix of both – a timeless modern classic. He fits our design ethos perfectly. We were charmed by the old-school animations; they informed our creative angle,” says Scotch & Soda's Creative Director Marlou van Engelen.
The collection includes individual ranges for men, women and children with Felix appearing as applique motifs on t-shirts and sweaters, embroidered artworks on souvenir jackets and exclusive hand-painted designs on leather. The collection’s color palette features black, denim white, grey, ecru, mélange, and Scotch & Soda's own signature color for the season, Japanese Apricot Pink. Denims come in washed indigos.
To launch the Scotch & Soda x Felix the Cat capsule, the brand teamed up with MassiveMusic to host an exclusive event during Amsterdam Dance Event — the world’s leading electronic music festival. The in-store launch featured musical performances and a chance to meet Don Oriolo, son of Felix the Cat creator Joe Oriolo, who customized limited edition Felix jackets with illustrations.
Check out our exclusive collection shoot above and then visit Scotch & Soda online or in-store to shop and see the collection in full.