Your Highsnobiety privacy settings have blocked this YouTube video.

10 years from now, if you're one of those hip-hop or music historians looking back on how German rap continued its rise to the top, you can add a place called Bochum to the list and a guy named Serious Klein. The German rapper basically shuts down Nike's latest video for the release of this season's Tech Pack, filmed across the artist's homeland, deep within Germany's gritty industrial Ruhr Valley.

In a frenetic 60 seconds, the gray cityscape contrasts with Nike's vivid Tech Pack release, with the German-Ghanaian English-rapping hip-hop artist's stripped back vocals backing up the Tech Pack's raw, elemental functionality.

Nike Tech Pack features a range of specially developed materials for the fall and winter months, including the Tech Fleece that features in the collection’s stand out crew and hoodie. The fleece has been constructed from a lightweight plush foam that’s contained between soft cotton jersey on either side. This acts to trap air between the layers, providing warmth and insulation, but still being breathable. This year’s Tech Pack is also the first to pair Tech Fleece with Tech Knit technology – the latter being specially developed for breathability and insulation by Nike for the collection.

From the sartorial side to Serious Klein, 2016 marks six years since the German rapper entered the scene with his mixtape The Rolling Stone, released via DSTY Records. Following two EPs – 2012’s The Serious Outlook and 2015’s The Introduction – this year saw a small teaser project, titled Summer 03’s Problem, released in preparation for his upcoming debut album.

Watch our exclusive Nike Tech Pack film featuring Serious Klein, above, before checking out Tech Pack details at Nike.com.

For a closer look at Nike's New Tech Pack, check out our editorial on the streets of Berlin.

  • ProducerKlaudia Podsiadlo/Highsnobiety.com
  • Film ProductionThink Big Media
  • PhotographyVitali Gelwich
  • Talent/ModelSerious Klein
We Recommend
  • 1017 ALYX 9SM nike air force 1 low
    1017 ALYX 9SM's New Nike AF1 Lows Are a "Work in Progress"
    • Sneakers
  • adidas matching sets
    Nobody Does Matching Sets Like adidas
    • Style
    • sponsored
  • nike sale
    Take 40% off Apparel & Sneakers in the Nike Sale
    • Style
  • new balance protection pack 2002r
    New Balance's Protection Pack Keeps on Giving
    • Style
  • best american brands Alpha Industries Calvin Klein Converse
    The 30 Brands That Define Americana
    • Style
  • Image on Highsnobiety
What To Read Next
  • nocta nike clothes
    NOCTA's Nike Sneakers? The Collab's Clothes Are Where It's At, Actually
    • Style
  • kerwin frost mcdonald's meal merch
    Everything to Know About Kerwin Frost x McDonald's (Those Clogs Too)
    • Style
  • suki waterhouse pregnancy outfit
    Suki Waterhouse’s Maternity Style Echoes Rihanna’s Bump-First Mentality
    • Style
  • jeremy allen white nike cortez outfit
    Jeremy Allen’s Dirty White Nike Saga Has Ended (For Now)
    • Style
  • nocta nike fleece 8000 peaks collection
    NOCTA x Nike's New Fleece Is Actually Season-Appropriate
    • Style
  • sacai nike vaporwaffle new colorways
    Dear sacai x Nike Stans, Your Faves Have New Heat in the Vault
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.