Highsnobiety

After initially launching in their home country of Canada, Seth Rogen and Evan Goldberg's weed brand, Houseplant, is finally coming to the United States. The cannabis products will first be available in California — as much of the country has yet to legalize marijuana — while Houseplant accessories will be up for grabs nationwide.

The Houseplant accessory line is called House Goods, and Rogen and Goldberg are betting big on the product range, seeing it as a means to introduce the overall brand to consumers all across America.

“House Goods is our path to be able to build a relationship with people nationwide right from the start,” CEO and co-founder Michael Mohr told Fast Company. “The legal patchwork from state to state and federally makes it very challenging to scale a cannabis business in the US right away.”

Houseplant's retro-inspired weed accessories have quickly become just as popular as the brand's strains of weed. Again, this is not by chance, as Rogen and Goldberg have prioritized the House Goods products, insisting they are just as important as other objects often showcased in a person's home.

“I don’t drink, but I have a bar. I have a martini shaker. I have corkscrews, champagne glasses, all of that,” Rogen said. “It’s because alcohol, which I do not think is a good substance, gets a lot of reverence and has been celebrated. It gets a lot of thought put into the design and lifestyle of those who consume and enjoy it. That same thought hasn’t been put into weed. And we are more than happy to be the ones to be doing that.”

For the line of accessories, Rogen and the Houseplant team largely draw from mid-century modern furnishings. Rogen himself is responsible for numerous designs, as you can watch him craft a Houseplant ashtray below. For more on the cannabis company, visit houseplant.com and follow @houseplantus on Instagram.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • Nike's Jordan 4 "Skate Shoe" Finally Makes Sense
    • Sneakers
  • Is Bella Hadid Launching a Beauty Brand?
    • Beauty
  • These Are Niche Perfume Brands You Need to Know in Spring 2024
    • Beauty
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know
    • Style
  • André 3000's Workwear Brand Has Been a Long Time Coming
    • Style
What To Read Next
  • Just Over a Week into the Euros, Here's Your Crash Course in Blokecore
    • Style
    • sponsored
  • KidSuper SS25 Was a Circus (Literally)
    • Style
  • Nike’s Archive Zip-Up Sneaker Is Back With a Bang
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.