Highsnobiety

I'm not even exaggerating when I say I'd risk it all for HoYeon Jung. After watching the South Korean actress and model in the Netflix series Squid Game, there was no turning back. She's managed to capture the attention of the whole world, and it isn't hard to see why.

Before the show aired on Netflix, Jung had starred in South Korea's Next Top Model where she ended up in fourth place, and had no prior acting experience. She undoubtedly did a great job (SPOILER: she made me cry at least three times in the show – the goddamn marbles episode!), and now has gained over 16 million followers on Instagram, is the most followed Korean actor on the app, has become a Louis Vuitton ambassador, and also stars in adidas' latest campaign. Booked and busy, to say the least.

Trading her teal player 067 tracksuit and white Vans for a sporty adidas outfit, she features in the latest adicolor campaign alongside a handful of other South Korean talent including Mino and Dasha. Wearing a denim-inspired tracksuit with the signature Three Stripes, as well as a teal sweatshirt with the label's Trefoil logo, HoYeon Jung will make us buy whatever she wears at this rate.

If you haven't seen Squid Game yet (or had it spoiled by the millions of TikTok videos picking it apart), what are you waiting for? We're looking forward to seeing much more from HoYeon Jung, both as an actress as well as her modelling, and we're still swooning over player 067. So much that we're even considering buying Netflix's terrible Squid Game merch.

Shop our selection of adidas gear at Highsnobiety Shop

GSG TR

$250

032c x adidas

(Drops Sep 30, 08:00)
(Drops Sep 30, 08:00)
Upcoming at Highsnobiety

GSG Mule

$185

032c x adidas

(Drops Sep 30, 08:00)
(Drops Sep 30, 08:00)
Upcoming at Highsnobiety
Image on Highsnobiety

Response CL

$48

adidas

Buy at Highsnobiety
Image on Highsnobiety

Response CL

$91

adidas

Buy at Highsnobiety
We Recommend
  • Image on Highsnobiety
    All the Fear of God x adidas' Sneakers (So Far)
    • Sneakers
  • Image on Highsnobiety
    Everything to Know: adidas YEEZY's August 2023 Sneaker Sale
    • Sneakers
  • Image on Highsnobiety
    adidas Brought Homer Simpson’s Most Relatable GIF to Life
    • Sneakers
  • adidas basketball shoes
    The Best adidas Basketball Shoes to Wear on & off the Court
    • Sneakers
    • sponsored
  • adidas forum
    The adidas Forum Low Is Still at the Peak of Its Game
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Models wear Marni's Spring/Summer 2024 collection at Paris Fashion Week
    Marni SS24 Is Joyful Noise
    • Style
  • APL's new TechLoom Dream sneaker
    APL’s New TechLoom Sneaker Might be the Most Versatile One Yet
    • Sneakers
  • Image on Highsnobiety
    Telfar & UGG Reunited & It Feels so Denim Good
    • Style
  • Image on Highsnobiety
    BornxRaised’s Dunks Finally Hit the Turf
    • Sneakers
  • a look at the Supreme x Bounty Hunter collaboration
    Supreme x Bounty Hunter Is Actually Excellent
    • Style
  • Image on Highsnobiety
    Valentino’s Signature “Born In Roma” Fragrances Are A Celebration of Selfhood
    • Beauty
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.