Studio Hagel, one of the foremost footwear design studios and an inaugural member of Highsnobiety’s Footwear Vanguard, is launching its own sneaker brand. The studio, helmed by Mathieu Hagelaars, has remained tight-lipped about what the brand’s first drop will look like, instead choosing to drop a series of teaser images that allude to the final design.

The campaign, which was shot by Gilleam Trapenberg, features a lot of bright orange with black Hagel branding, most notably on a car shroud that can be blown up (likely to protect the car from inclement weather). A couple of shots seem to show what could be the shoe, which features the same bright orange hue and a white midsole.

Studio Hagel has announced that the sneaker will be fully revealed and announced in February, after which it will be exclusively available via the studio’s own website. Take a look at the campaign imagery above and stay tuned for more information as we get it.

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