Today’s New York Post will come with a Supreme promotional cover wrap. After the rumors circulated over the weekend, Supreme confirmed the collab this morning, releasing a video showing the co-branded paper fresh off the printing press.

The wrap features the paper’s signature letterhead, as well as a red Supreme box logo on white background. With the Supreme FW18 lookbook rumored to drop today, it would seem the New York Post advertisement will mark the start of the new season.

As with all things Supreme, people are already trying to resell copies of the New York Post on Twitter and eBay. Prices range from $7 to around $20 for the entire newspaper, including the coveted promotional Supreme wrap.

This move is surprising in more ways than one. The New York Post is a conservative-leaning paper that has been supportive of President Donald Trump, while Supreme has taken more liberal political positions in the past, notably donating a portion of proceeds from T-shirt sales to help families affected by the Trump administration's anti-immigration policies.

What do you think of the advertisement? Will you be picking up a copy of the Post? Let us know in the comments.

Next, check out our favorite Supreme SS18 pieces and how much they’re worth now here.

What To Read Next

  • stocking stuffers

    Stocking Stuffers You Actually Want


    13 of the Best A Bathing Ape BAPE STAs to Buy Today

  • Image on Highsnobiety

    Ethel Cain's Majestic Melodrama Is the Sound of the Future

  • Image on Highsnobiety

    Supreme’s Woven Timberland Lugs Are Their Finest Yet

  • Image on Highsnobiety

    Puts Some Respect On Justin Bieber's Puffer Game

  • Image on Highsnobiety

    C.P. Company Has Mastered the Winter Jacket

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.