After a year's worth of teases, Supreme's San Francisco store finally opened on October 24. As per, in the run up to the launch, the brand was notoriously quiet, only confirming the opening earlier this week.
The San Francisco store is the brand's fourth US location, and its launch marks the shortest gap between the opening of two domestic stores. After opening its flagship Manhattan store in 1994, Supreme's first US expansion came in 2004 with the LA store. That was followed by the Brooklyn location 13 years later.
The expedited two-year gap since the Brooklyn opening could be attributed to The Carlyle Group's investment in the brand in October 2017. Supreme's power has always been in the scarcity of its products, so hardcore fans will be hoping this opening doesn't foreshadow a wider expansion across the US. That said, in light of the brand's relatively quick Japanese expansion to six stores, such a move wouldn't be totally alien.
Scroll on to find out everything we know so far about Supreme's new San Francisco store.
Supreme San Francisco location
The San Francisco store is located at 1015 Market Street, on the corner of 6th and Market. The city's Market area fits with Supreme's other location choices, i.e. it's central but not on main street. It also happens to be right around the corner from Thrasher Magazine's store.
The address was revealed in April this year when Supreme invited local residents to meet with the team and ask any questions they might have.
The skate brand also took out an ad in the San Francisco Chronicle, showing a picture of the late skater Pablo Ramirez — a member of the San Francisco crew GX1000 who passed away in 2019 — and the store’s San Francisco address.
The Supreme San Francisco opening
Supreme San Francisco officially opened its doors on Thursday, October 24. The brand marked the occasion with a private party for friends and family.
The private launch party kicked off at 6 p.m., with Supreme founder James Jebbia on hand to welcome guests. Most of the Supreme skate team were out in force and streetwear OGs Eddie Cruz, Paul Mittleman, and Tremaine Emory came through to show support, alongside some truly legendary Bay Area skateboarders like Tommy Guerrero, Julien Stranger, and John Cardiel.
The night ended with an after-party at the famous downtown club The End Up. Head here for a full recap of what went down on the night.
Supreme San Francisco's opening hours are 11:00 - 19:00, Monday through Saturday, and 12:00 through 18:00 on Sundays.
What does the store look like?
As first reported by WWD, the new store is a 4,500-square-foot first-floor retail space with a mezzanine that’s approximately 1,000 to 1,500 square feet. To put this in perspective, the brand's Brooklyn store is 3,000 square feet. The interior has a look similar to Supreme's LA and Brooklyn stores and has a ramp and a sculpture by longtime Supreme affiliate Mark "Gonz" Gonzales.
Take a look inside the store below.
Former pro skater Reese Forbes is the manager
On an episode of The Nine Club With Chris Roberts, it was revealed that former pro skater Reese Forbes will be managing the new Supreme store. On the show, he said that for the previous 10 months he had been traveling to other Supreme stores as part of his training to manage the San Francisco store.
The coming together was a natural process. "We kinda reached out to each other, so it was just…we called each other," Forbes explained. "We both reached out and it just happened. I've been observing and I've been a big fan for a long time from a distance."
Watch Forbes talk about the store below, around the 1-hour 24-minute mark.
Supreme dropped a video to mark the San Francisco opening
Supreme dropped its the San Francisco-set skate video, CANDYLAND on October 24 to coincide with the opening of the brand’s new San Francisco store.
Shot by longtime collaborator William Strobeck, the video features Tyshawn Jones, Sean Pablo, Sage Elsesser, Kader Sylla, Aidan Mackey, Matt Finley, Jason Dill and more.
As seen at the start of the video, CANDYLAND is dedicated to Pablo Ramirez, a member of San Francisco’s GX1000 skate crew, who passed away in April of this year.
And a San Francisco-specific box logo design
For the opening of every new store, Supreme releases a location-specific box logo design that's only available at the first in-store drop. The designs range from the obvious — a Union Jack box logo for the London store — to the slightly more thought-through, like the Hebrew box logo available at the opening of the LA location on Fairfax, a nod to the area's historically Jewish roots.
The San Francisco-store specific box logo you can see above. It features an orange box logo on a black tee with the address details and "Beautiful Place With Beautiful People" written on the reverse. Take a closer look here.