After a year’s worth of teases, Supreme’s San Francisco store is expected to open this Fall/Winter season. The brand is notoriously quiet about what it’s working on and hasn’t even officially announced that the store is happening. But thanks to a community meeting flyer and leaks from Supreme collaborators, we’ve gathered intel including the store’s location, when it will open, and what we can expect the interior to look like.
The San Francisco store will be the brand’s fourth US location, and this will be by far the shortest gap between the opening of two domestic stores. After opening its flagship Manhattan store in 1994, Supreme’s first US expansion came in 2004 with the LA store. That was followed by the Brooklyn location 13 years later.
The expedited two-year gap since the Brooklyn opening could be attributed to The Carlyle Group’s investment in the brand in October 2017. Supreme’s power has always been in the scarcity of its products, so hardcore fans will be hoping this opening doesn’t foreshadow a wider expansion across the US. That said, in light of the brand’s relatively quick Japanese expansion to six stores, such a move wouldn’t be totally alien.
Scroll on to find out everything we know so far about Supreme’s new San Francisco store.
Supreme San Francisco location
The San Francisco store will be at 1011 Market Street, on the corner of 6th and Market. The city’s Market area fits with Supreme’s other location choices, i.e. it’s central but not on main street. It also happens to be right around the corner from Thrasher Magazine’s store.
The address was revealed in April this year when Supreme invited local residents to meet with the team and ask any questions they might have.
When Supreme San Francisco will open
Supreme hasn’t given an official opening date, but if we look back at the openings of the brand’s other stores, we can likely expect the San Francisco store to open at either the end of September or in early October.
In 2011, the brand’s London store opened approximately a month after the FW11 preview, and its Paris store followed the same pattern in SS16. For its Brooklyn store opening in 2017, Supreme took a little more time between the FW17 preview on August 14 and the store’s opening on October 5.
It will be big
As reported by WWD, the new store is a 4,500-square-foot first-floor retail space with a mezzanine that’s approximately 1,000 to 1,500 square feet. To put this in perspective, the brand’s Brooklyn store is 3,000 square feet.
The interior is expected to have a look similar to Supreme’s LA and Brooklyn stores and is rumored to have a ramp and a sculpture by longtime Supreme affiliate Mark “Gonz” Gonzales.
Former pro skater Reese Forbes will be the manager
On a recent episode of The Nine Club With Chris Roberts, it was revealed that former pro skater Reese Forbes will be managing the new Supreme store. On the show, he said that for the previous 10 months he had been traveling to other Supreme stores as part of his training to manage the San Francisco store.
The coming together was a natural process. “We kinda reached out to each other, so it was just…we called each other,” Forbes explained. “We both reached out and it just happened. I’ve been observing and I’ve been a big fan for a long time from a distance.”
Watch Forbes talk about the store below, around the 1-hour 24-minute mark.
Supreme is working on a video to mark the San Francisco opening
In the same The Nine Club episode, Forbes also revealed that longtime Supreme filmmaker William Strobeck was bringing skaters to the city, meaning we should expect a San Francisco-set clip to drop soon. Strobeck has been sharing behind-the-scenes snippets of filming via Instagram, showing Aidan Mackey, recently joined Supreme team skater Kader Sylla, and GX1000’s Matt Finley. The Supreme France team have also been in the city, so expect them to show up, too.
And a San Francisco-specific box logo design
For the opening of every new store, Supreme releases a location-specific box logo design that’s only available at the first in-store drop. The designs range from the obvious — a Union Jack box logo for the London store — to the slightly more thought-through, like the Hebrew box logo available at the opening of the LA location on Fairfax, a nod to the area’s historically Jewish roots.
Fans have speculated that the design will feature the Golden Gate Bridge, but currently no reputable design leaks have surfaced.