Supreme has always enjoyed a strong connection with Japan. It's the country with the most Supreme stores and one that mythologizes the skate brand beyond Supreme's other consumer bases. In turn, Supreme has partnered with various Japanese brands and frequently partners with domestic magazines for exclusive editorials. Such is the case for its latest Spring/Summer 2021 presentation, seeing longtime brand associate Mark Gonzales shot by Ari Marcopoulos for Popeye's latest issue.

The so-called "Magazine for City Boys," Popeye is one of Japan's oldest men's fashion magazines, outlasting plenty of peers since its launch in 1976. Publisher Magazine house, ltd. oversaw a few rebrands were in order to keep Popeye at the top of its game, but that's just how one stays relevant in Japan's hyper-detailed and competitive media scene. Popeye often dukes it out with Tryout's GRIND for the privilege of hosting the seasonal Supreme editorial. This season, it's all Popeye's.

Gonzales spotlights some of the key apparel and accessories from Supreme's latest season, bereft of big-name collaborations — like the recent Pucci and The North Face tie-ups — save for the Royal Delft mug, Vanson jacket, and pricey Vitra Panton chair.

Instead, the focus is on in-house designs, as usual, with Gonzales sporting the tiger camo barn coat, zippered polo, bandana-print shirt, and plenty of bucket hats. The styling is typically chaotic, joyfully clashing items replete with giant, stylized Supreme branding against all-over printed jackets, graphic outerwear, and striped slacks. These are all united with Gonzales' collection of comfy adidas sneakers, which even include a pair of high-top YEEZY 500s.

Your Highsnobiety privacy settings have blocked this Instagram post.
  • PhotographerAri Marcopoulos
We Recommend
  • Image on Highsnobiety
    Supreme's New Nike Air Max Collab Is Lustfully Low Key
    • Sneakers
  • ugk supreme collab 2024
    Supreme's Ridin' Dirty With UGK
    • Style
  • Metal Gear Solid protagonist Solid Snake wearing a Supreme Box Logo sweater
    Supreme's Metal Gear Collab Sounds Solid
    • Style
  • supreme muppets collab 2024
    Get Ready for a Supreme & Muppets Reunion
    • Sneakers
  • supreme shanghai store
    Is Supreme's Next Store in Fake Supreme's Old Home?
    • Culture
  • Image on Highsnobiety
What To Read Next
  • nike air max day 2024 sneaker
    Nike's 2024 Air Max Day Sneaker Is Bright AF
    • Sneakers
  • highsnobiety squarespace not in london
    Highsnobiety and Squarespace Talk the Business of Creativity for Not In London
    • Lifestyle
    • sponsored
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • jay-z nike sneakers outfit
    Jay-Z's Wearing Nikes (Again)
    • Sneakers
  • Kseniaschnaider adidas sambae collab
    This Ukranian Label's Patchwork Sambas Are Next Level
    • Sneakers
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.