Supreme has always enjoyed a strong connection with Japan. It's the country with the most Supreme stores and one that mythologizes the skate brand beyond Supreme's other consumer bases. In turn, Supreme has partnered with various Japanese brands and frequently partners with domestic magazines for exclusive editorials. Such is the case for its latest Spring/Summer 2021 presentation, seeing longtime brand associate Mark Gonzales shot by Ari Marcopoulos for Popeye's latest issue.

The so-called "Magazine for City Boys," Popeye is one of Japan's oldest men's fashion magazines, outlasting plenty of peers since its launch in 1976. Publisher Magazine house, ltd. oversaw a few rebrands were in order to keep Popeye at the top of its game, but that's just how one stays relevant in Japan's hyper-detailed and competitive media scene. Popeye often dukes it out with Tryout's GRIND for the privilege of hosting the seasonal Supreme editorial. This season, it's all Popeye's.

Gonzales spotlights some of the key apparel and accessories from Supreme's latest season, bereft of big-name collaborations — like the recent Pucci and The North Face tie-ups — save for the Royal Delft mug, Vanson jacket, and pricey Vitra Panton chair.

Instead, the focus is on in-house designs, as usual, with Gonzales sporting the tiger camo barn coat, zippered polo, bandana-print shirt, and plenty of bucket hats. The styling is typically chaotic, joyfully clashing items replete with giant, stylized Supreme branding against all-over printed jackets, graphic outerwear, and striped slacks. These are all united with Gonzales' collection of comfy adidas sneakers, which even include a pair of high-top YEEZY 500s.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: How Dior Handcrafted Its "Futuristic Armory"

    Style
  • Image on Highsnobiety

    Loro Piana Pops Up On Rodeo Drive

    Style
  • Image on Highsnobiety

    The Biebers Face Off in a Battle of Bizarre Sunglasses

    Style
  • Image on Highsnobiety

    We're Dreaming of an Off-White™ Christmas

    Style
  • Image on Highsnobiety

    Arc'teryx System_A Is Back & It's Extra Pink

    Style
  • Image on Highsnobiety

    Drake's "Certified Lover Boy" Air Force 1s Are Finally Here

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.