Nearly two-months after posting a mysterious Instagram reel that sent casual horologists and Peanuts Enjoyers into raptures, Swatch and OMEGA’s Snoopy-inspired MoonSwatch watch collaboration is finally ready for its release.
The initial teaser, which dropped back in January 2024, starred Snoopy in space, howling at an animated moon atop one of the illustrious MoonSwatch cases that Swatch auctioned off earlier this year.
Now, following another enigmatic Swatch and OMEGA Instagram post of Snoopy holding a birthday cake on February 18, the two brands have headed to the social platform to share a final hurrah before the big drop.
Swatch’s newest post, uploaded at midnight on March 20, offers a first-glimpse at the sought-after Snoopy MoonSwatch itself, the "Mission to Moonphase." The post features a sleeping Snoopy beneath a line that reads: “I can’t sleep without a nightlight”.
Around the outside of the watch a handful of seemingly random numbers ranging from 5 through to 29.5 are etched.
Those au fait with moon cycles, however, will be aware that 29.5 is the approximate amount of days it takes to complete one cycle of phases from new moon to new moon.
So, to be clear, Swatch and OMEGA’s Snoopy-fied MoonSwatch is actually an all-white "Full Moon" Moonphase. That was unclear until now. And same for the release date, which has finally been confirmed.
Swatch and Omega's Mission to Moonphase Snoopy MoonSwatch drops on March 26, 2024, the date of the next full moon, and only at "select Swatch stores" according to Swatch itself. Price
There were previously whispers in the IG comments suggesting that the collaborative timepiece could land on March 31, Swatch and OMEGA’s anniversary.
Still, Swatch and OMEGA’s Moonphase MoonSwatch has been a long time coming and after a 2023 awash with monthly MoonSwatch releases, to have to wait until the end of March for the first MoonSwatch of 2024 feels like an age.
Even still, the drawn-out release has only intensified the yearn for watch-fanatics to get their hands on a Snoopy MoonSwatch when it does finally release.
It’s worth remembering that this ain’t Swatch and OMEGA’s first collaboration with Peanuts.
Back in 2020, Swatch dropped a Peanuts collection before, in 2022, OMEGA launched a space-themed Snoopy Speedmaster.
2024 so far has been a pretty quiet affair for both Swatch and OMEGA, with the former’s Blancpain collaboration the only real moment of note.
But the Snoopy-themed Mission to Moonphase isn't just changing things — it's ushering a new era of Swatch x OMEGA MoonSwatch dominance.
