Get ready to secure your bag — Telfar bag, that is. The brand's wildly popular accessory is restocking in a burgundy shade of "Oxblood" on August 26, an affair guaranteed to draw both excitement and ire from customers.

Telfar's last restock saw scores of hopefuls take to Twitter to express frustration with the website's new CAPTCHA security, meant to foil bots operated by resellers. One of the CAPTCHA tests prompted shoppers to fill in the blanks to Telfar's slogan, "Not for you — for ______ [everyone]."

Another of the site's anti-bot riddles asked customers to size up a series of cats and draw a box around the largest one. Like the fill-in-the-blank prompt, this also proved too time-consuming for some, interrupting more than a few shoppers' grail-copping.

"The truth is the reason people aren’t getting the bag is not because they have to draw a box around the cat," Babak Radboy, Telfar's creative director, told The New York Times. "The reason people can’t get the bag is because any given minute there are tens of thousands more people who want bags than there are bags to get."

Despite the new hoops customers will have to jump through to land the coveted piece, which typically sells out in a matter of minutes, the general attitude towards tomorrow's drop seems both hopeful and defeated. "Telfar can you give me the answer to the riddle tomorrow. I need this bag," Twitter user @DJango_06 wrote, ending the post with a crying-laughing face emoji.

"Hope the captcha ain't on that BS this time around!" another customer commented on Telfar's Instagram post announcing the restock. Another user simply (and hilariously) conceded, "i choose peace."

Fan or not, there's no denying that the Telfar bag has become something of a cultural icon, a status symbol that manages to convey democracy and inclusivity — as well as one's CAPTCHA-solving ability. Best of luck when they hit Telfar's site tomorrow.

What To Read Next

  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

    Sneakers
  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

    Style
  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.