Where the runway meets the street
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Brand: PUMA

Season: Fall/Winter 2017

Key Pieces: PUMA x XO bomber jacket; kimono jacket; PUMA x XO backpack, hat, and cap; camo hoodie and T-shirts; PUMA x XO Parallel medium-high sneaker boot.

Editor’s Notes: The Weeknd and PUMA are back with their new collection for FW17. Centering around the theme of “crafted military,” the drop is largely comprised of sports-inspired pieces with a modern street look, oversized silhouettes with Tibetan-inspired military details, rich embroidery, and cut-and-sewn elements.

These “street luxe” styles have been masterfully designed from premium materials, with items ranging from bombers and kimonos to hoodies, T-shirts, hats, backpacks, and beyond.

In addition, The Weeknd and PUMA also present a new take on the medium-high sneaker boot, the Parallel, boasting an upper made entirely of Italian nubuck leather. The shoe then welcomes the brand’s patented IGNITE cushioning technology and comes complete with an expanded formstrip and PUMA x XO branding.

The Fall/Winter 2017 PUMA x XO collection is currently available in PUMA stores and online.

Just days ago we saw The Weeknd introduce PUMA’s all-new TSUGI Jun sneaker.

Not NYC, not LA.

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