PUMA brand ambassador The Weeknd is back starring in a new campaign video for the company's "Run the Streets" project, which speaks to go-getters who follow their instincts and live life at full speed. Ahead of the February 2 release of the IGNITE Limitless, we in turn find Abel walking around town while donning new PUMA footwear.

The IGNITE Limitless is tailored to stand up to the stop and go of city living, all while incorporating ample stylish, comfortable and protective features. Noting streetwear influences and performance enhancing design aspects, the sneaker is then ready for both casual wear and any workout.

Showcasing PUMA's IGNITE FOAM midsole, protective stability cage, forefoot strap, and four-way stretch neoprene clamshell construction, you'll be able to purchase the IGNITE Limitless beginning February 2 at select retailers and online.

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