London archive of obscure grails, Too Hot Limited, has linked with LAW magazine for a special editorial honoring the Paninaro movement, an Italian subculture that thrived in the ’80s. The Paninaro scene got its name from the Panino café in Milan, and was characterized by a love of flashy, expensive designer gear — Stone Island, Moncler, that sort of thing — often in wild color combos.
“Like British casuals in the ’80s, there were regional differences in the way Paninari dress from town to town,” Too Hot’s founder, Ollie Evans, explains. “So you’d see groups of kids in one town all wearing Best Company, in another town they’d all be in Moncler and somewhere else they’d be in Stone Island and CP Company…that’s something that we tried to represent here, with the group shots and the way the outfits are put together.”
By the way, Ollie is a bonafide Stone Island expert, and he also contributed to our story breaking down the history of the iconic Italian label.
A selection of the pieces you see in the shoot above will be available to cop from Too Hot Limited this Friday, at 12:00 GMT. In the meantime, there’s plenty more forgotten gems to be found at the Too Hot online store.
Too Hot and LAW also shot a special video for the occasion, which you can see below.
For more Italian shenanigans, see the links between the nation’s coffee culture and artisanal footwear manufacturing, courtesy of Footpatrol and Diadora.