will smith moncler genius born campaign

Will Smith has been announced as the new face of Moncler, leading off its “Genius Is Born Crazy” campaign. Somehow, this is Smith’s very first fashion campaign in his long career.

The new campaign highlights how geniuses are deemed crazy until the world finally understands their talents. Moncler sees a similar phenomenon in its own history, as it grew from a performance brand for the mountains into a luxury brand worn in the streets.

Smith’s campaign was shot by Tim Walker and will be the first in a series. Following him will be an unnamed “genius juggler extraordinaire” and a “genius in the shadows.”

Watch the brief campaign video below, and for more from Will Smith check out the touching smith he gave for Jaden Smith’s 21st birthday.

On this week’s episode of The Dropcast, we are joined by photographer Cam Hicks and Angelo Urrutia, your favorite influencer’s favorite influencer’s favorite behind-the-scenes creative director. Enjoy.

Words by Ian Servantes
Staff Writer

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