groom service skincare regimen change winter MAIN American Crew DTRT Menaji

We may spend most of our time talking about designer garms and fresh kicks, but we know there’s a whole lot more to looking good than what you’re packing in your closet. Groom Service is your no-BS guide in how to look, smell, and feel better. This week, we talk looking after your skin in the dry chill of winter.

Summer and winter come with their own set of skincare rules. In the warmer months, you can ignore some parts of a skincare regimen, perhaps because your skin rarely dries out in more humid conditions or because your darker summer pigment masks any blemishes on your face. That said, never forget: always wear SPF.

In the cold temperatures of winter, meanwhile, the dry air and lack of sunlight are a perfect storm for breakouts, dehydration, and discoloration. You need to adjust and follow your regimen accordingly. Doing so will prevent said agonies and make it easier to look your best until summer comes back around.

Humidify your bedroom

groom service skincare regimen change winter Humidify Your Bedroom American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

You know how you sometimes feel the lack of moisture in the air? Imagine that every night, lying idle in your bed for eight hours, breathing in the dry air, and losing moisture from your skin and hair by the minute. This can leave your skin with dry patches, an uneven tone, and pimples.

One way to prevent this is to add moisture back into the air with a humidifier. Just fill it with water, crank it up, and let that little steamer pump moisture into your room (and consequently your skin and lungs). Just be sure to close your bedroom door or the effect will be lost. Contain the space you’re hydrating to make the device most effective.

Cool Mist Ultrasonic Humidifier


Buy at amazon

Invest in balms

groom service skincare regimen change winter Invest In Balms American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

Balms are nourishing creams and salves that create a thick layer on the skin to prevent moisture loss while simultaneously pumping it full of hydrating ingredients. But not all balms are created equally. The balms you rub on your lips and hands shouldn’t be applied to your face.

Perhaps most important is an aftershave balm, which disinfects freshly scraped skin and adds a defensive layer that helps your skin to recover quickly shaving without the risk of germs and other environmental factors such as bacteria or dry, irritating air.

Hand Balm


Buy at Aesop Store

After Shave Balm


Buy at Anthony

Marine Salve

MAKE Beauty

Buy at MAKE Beauty

Apply a serum beneath the balm

groom service skincare regimen change winter And Apply a Serum Underneath American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

If you’ve never used a serum, winter is the perfect time to start. Serums penetrate all three layers of your skin to hydrate the dermis and correct blemishes. They brighten your complexion, too, in addition to balancing your skin tone.

These benefits are doubly important in the cold months, when any discoloration or blemish is spotted easily and when hydration is harder to come by than ever. Best of all, when you follow a serum with a protective balm, you arm your skin with both a proactive offense and surefire defense.

Bright Idea Serum



Keep a concealer on hand

groom service skincare regimen change winter Keep a Concealer on Hand American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

You won’t be getting as much vitamin D in the winter, even if the sun shines (we’ll address the sun’s UV rays in a moment). Any tiny blemish will show more prominently on your skin, especially if it darkens significantly in the summer.

It’s best to have a lighter-colored concealer at the ready, in case you need to dab it over any pimples or dark under-eye circles. Just give it a spot check as needed. There’s no need to lather it all over your face like a foundation.

Camo Concealer



Don’t forget SPF

groom service skincare regimen change winter Don’t Forget SPF American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

They might be invisible to the naked eye, but ultraviolet rays don’t just vanish when the weather gets cold. They’re ever-present in the winter and especially potent at high altitudes or in the snow, as they reflect off snow and ice and find their way into your skin.

UV rays are a cause of skin cancer, sunburn, discoloration including permanent sunspots and moles, and signs of aging such as wrinkles and fine lines. So when you stock up on balm, pick one with SPF and never leave the house without a layer of it on your face.

All-In-One Face Balm

American Crew

Buy at American Crew

Hydrate everything

groom service skincare regimen change winter Hydrate Everything American Crew DTRT Menaji
Highsnobiety / Stephen Cheetham

At this time of year more than ever, you should moisturize every part of your body, not just your face and hands. Your skin dries out all over when the air is devoid of moisture and that’s aggravated by those hotter showers you’re likely to take in the colder months.

After each shower — or bath, if you want to luxuriate — rub body lotion on pretty much everything. It’s a great bedtime habit to get into, along with a face balm, as the benefits are magnified while your cells regenerate as you sleep. Plus, one of the best feelings in the world is putting freshly cleaned and hydrated feet into wool socks. Try it.

Creme de Corps


Buy at Kiehl's

Next up, we explain how to safely whiten your teeth.

Words by Adam Hurly

Grooming and travel writer from the US, based in Berlin.

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