Fashion renaissance man and fragment design chieftain Hiroshi Fujiwara has appeared in a new long-read interview with retailer SSENSE, talking shop on everything from experimental dining to the death of pop culture.
The midnight interview takes place in Tokyo’s Ginza district, where Hiroshi is in town to host a flea market at his new toast-serving, temporary boutique, The Park-Ing GINZA. Garb contributors include Vanquish’s Ryo Ishikawa, Daisuke Obana of N. Hoolywood, and Shinsuke Takizawa from Neighborhood. The assorted bric-a-brac on offer, then, is no doubt of a slightly higher quality than what you or I are used to.
Born seemingly prescient, Fujiwara is the type of dude who, when talking, can make an hour go by in what feels like a second. Below are some of our choice highlights from the feature:
On why he started The Park-Ing GINZA
I had a store called The Pool, in an old swimming pool. And we had to close. One night I was talking about it on my radio show and said, “I have one more thing I want to do, it’s a motor pool.” This guy from Sony was listening to my show, and he called me, and said he had a property I could use. And here we are. A store in a motor pool.
On leaving Tokyo for London
I went to London in 1982. There was no information technology. You had to go and see. When I was in London, I was really shocked, in a good way. Because in Japan, you have to listen to older people all the time—“senpai,” “kōhai.” Especially in high school you are like a slave to older people. Even in big companies. I really didn’t like it. When I went to London, everyone was flat. Even from the big name designer to the students. Sharing the same rooms, you know what I mean? I was really inspired. Surprised and shocked.
On his current fascination with food
For the last three years I’ve been really into food. Food culture. Because that is what is new, and, as I said, a way to communicate across the world. I think food is one of the last analog things, because you have to travel. You have to go to the restaurant. You can’t do this on the Internet. The information is not enough. I think that is [the] most tempting thing.
On young people’s attitudes towards fashion
In fashion, everybody follows too much lifestyle fashion like Uniqlo. It’s a good brand, but it’s a lifestyle brand. I don’t want to call that a fashion brand. Fashion is more obscure. Fashion is more uncomfortable.
On the connection between hip-hop and fashion
I think it’s kind of pop star method. But they don’t really create, the pop stars, they pick up. And hip-hop, too. Like, Kanye, maybe he makes clothes, but people want to see what he’s buying.