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Pop-up stores and limited-edition tour merch was one of the biggest trends of last year, and it’s a concept that shows no sign of slowing down — especially when you consider just how much money there is to be made. Travis Scott unveiled his latest slew of souvenirs at SXSW the other day, giving hungry fans the opportunity to splash their cash on more novelty goods.

The “BIRDS EYE VIEW” pop-up included the usual array of tees and hoodies, accompanied by a matching interior, complete with candy-stocked cash register and a birdcage (get it?).

Tour pt1 Travisscott.com

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Scott’s tour of the same name kicks off April 12, just FYI.

Speaking of pop-ups, Titolo just unveiled an exclusive adidas Consortium retail space.

  • Photography: AP
Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin