Highsnobiety

Next-Gen Noses: The Indie Perfumers Shaking Up Scent

A new wave of self-taught perfumers is redefining what it means to be a successful nose. They've broken into the insular world of fragrance — and now, they're disrupting the industry.

Highlights

  • rice-perfume

    Rice Is Perfume’s New Favorite Comfort Food

    Our taste for gourmand perfume notes is shifting away from caramel and vanilla to something subtler: rice.

  • It’s a Book, It’s a Perfume, It’s a Book-Perfume

  • Jouissance Makes Filthy Perfume For Sexy Intellectuals (EXCLUSIVE)

Sniff, Spray, Love: The Ultimate Guide to Fragrance

Latest News

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  • D.S. & Durga’s Fragrances Are Worth More Than the Hype

  • A Primer on Fragrance Primers

  • Eating With Our Noses: On Gourmand Perfumes, Diet Culture & the Danger of Smelling Sweet

  • Smell That? These Retro Perfume Notes Are Making a Comeback

  • The State of Fragrance: What Perfume Shoppers Really Want

  • Highsnobiety’s First Beauty Product Doesn’t Exist — But One Day, It Might

  • 2023, Bottled: 8 Perfumes That Defined the Year in Scent

  • 'Handsome' Skin, Flower Grillz & Gucci Braids: A$AP Rocky's Best Beauty Moments

  • Treat Yoself on 11/11 with 111Skin

  • Lil Yachty Knows Authenticity Smells Good

  • Hunter Doohan Wants You to Take a Chance on Smelling Good

  • EXCLUSIVE: LAFCO's AI-Generated Fragrance Points to the Future of Perfume

  • How Did an Ad for Bioré Pore Strips Become TikTok's Latest Controversy?

  • Parker Kit Hill's Beauty Lookbook

  • Aoife Cullen's Beauty Lookbook

  • WARE Is Bringing Beauty to the Beauty-Averse

  • For Crying Out Loud!

  • TikToker Noen Eubanks Is the Face of Gen Z Beauty

  • The Hills Are Alive With the Sound of Perfume

  • What Does a Skater Smell Like? These 7 Perfumes for Sure

  • Beauty Is About to Get a Lot Weirder

  • Under the Radar: 7 Beauty Brands to Know Right Now

  • Navigating the World of COMME des GARÇONS Fragrances

  • Billie Eilish's New Fragrance Smells Like Kissing in the Rain

  • Picking The Right Grooming Products is An Important Part of Self-Care

  • Debunking Fragrance in Skincare Myths With Dr. Z