7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
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7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design
7 moncler fragment hiroshi fujiwara collection Moncler Genius Project fragment design

Dare I say it, the Moncler Genius Project has been an undeniable stroke of you know what since its first season. Now back for round three, Moncler has added Matthew Williams, Richard Quinn, Veronica Leoni, and Sergio Zambon to its growing roster of sought after design talent — all of whom displayed their Moncler collections in Milan back in February. One designer who’s been there since the launch in early 2018 is Fragment Design founder and godfather of streetwear, Hiroshi Fujiwara. With his most recent collection, Fujiwara brings subtle Fragment-esque tweaks to simple items with nods to travel and music under a “World Tour” theme.

Beyond the bold lettering, trademark slogans, and graphics, Fujiwara’s touch is so subtle it’s easy to miss. Instead of meme-worthy statements, Fujiwara has hidden technical features such as extreme lightness and packability into blazers, parkas, shirts, and other basics. Once again referencing the world tour theme, fabrics are light and chosen to function for those constantly in motion. As ever, Fujiwara brings in elements of vintage, military, urban and tech, highlighting the sense of technicality and utility with the use of taping.

“I was working with some kind of vintage military look with still some element of streetwear,” Fujiwara told Highsnobiety during the February reveal. “The sense I have and the sense Moncler has is so different but together it’s such a good combination. I cannot make this collection without Moncler; Moncler cannot make this collection without me.”

Sneakers, loafers, backpacks, and shoppers extend the travel theme beyond clothing while a mixed palette of neutrals, blacks, and brights create a vibrant urban look that’s further explored through stripes, checks, and plaid.

The 7 Moncler Fragment Hiroshi Fujiwara collection is available now over at moncler.com. Stay locked to Moncler’s Instagram page for further Genius Project announcements.

Words by Aaron Howes
Branded Content Editor
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