adidas is giving its Olympic athletes even more even reason to shine at Rio 2016 by offering a select few of the brand's best performers a pair of its first ever 3D-printed Futurecraft shoes.
Yes, along with those meaningless Olympic medals, athletes will receive a sneaker with an engineered 3D web structure with dense zones in high-force areas, a 3D-printed heel counter, and a 3D-printed, highly-breathable Primeknit upper. The new technology means that the Three Stripes doesn't have to go through the process of gluing or stitching.
The first athlete to receive her pair was New Zealand Women's rugby player Tyla Nathan-Wong, who won silver. Other athletes who could potentially snag a pair include track and field athlete Jessica Ennis-Hill, cyclist Laura Trott and Nathan-Wong's teammate Sonny Bill Williams.
adidas has named the sneaker – which have been approved for long-distance running of up to 10km – the "3D Printed Winners Shoe." Another nice little touch sees the laces for the sneakers come in three colors, representing their respective Olympic success: bronze, silver or gold.
There's no public release date as yet, so if you're not performing in Rio, you might have to wait a while. Stay tuned for more information.
For more sneaker news, check out some of the best kicks releasing this weekend.