This week adidas announces a new membership program, the Creators Club, providing loyal customers with early access to products, exclusive offers, and invitations to special events.

Those in the U.S. can go ahead and take advantage of the initiative by signing up in stores and through as well as the adidas app. For anyone who already has an profile, you will be automatically enrolled in the Creators Club this month. The program is scheduled to launch in additional markets in the near future.

“With the new membership program, we are connecting our consumers with the best products, experiences and services from adidas. The 'Creators Club' membership is an exclusive and personalized connection to the best of sport and style, linking all adidas apps, events, communities and channels within one single consumer profile. Following the launch of the new adidas app, the introduction of the ‘Creators Club’ is another great example of how adidas is truly enhancing and personalizing its consumer’s experience with adidas. And we will continue to evolve the program based on our consumer’s feedback and interactions,” said Joseph Godsey, Head of Digital Brand Commerce at adidas.

The more you purchase, attend events, and participate in adidas communities, the more you will be rewarded. There are currently four different levels of the Creators Club, each with an exclusive set of rewards.

To join adidas's Creators Club, follow here.

In other news, EPL juggernaut Arsenal confirms adidas jersey sponsorship beginning next season.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

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