In an intriguing pair-up, renowned American artist Daniel Arsham is the latest talent to work with the Three Stripes—this time applying his signature artistic vision across an expansive global exhibition that investigates themes of architecture and the built environment, the phenomenon of 'found objects’ and the nature of discovery itself.
KITH has been reworked by adidas and Arsham into a audio, visual and tactile experience. Various 20th century cultural ephemera—Arsham’s stock in trade—are now in the store, all aiming, according to adidas and the artist, to recreate the experience of discovery but through the lens of the Three Stripes’ past, present and future.
However, the centre-piece of the exhibit is the working New York payphone, recast in adidas blue. Accompanying audio and visual elements seem to hint at deeper meaning as well.
Visitors will get a chance to take home Arsham multiples by physically interacting with the exhibit. adidas and Arsham have mirrored the experience by setting up a phone line for the wider public to ring as well. Dialing the number gives you more info surrounding the partnership and gives callers a chance to win an exclusive art piece by Arsham created for adidas Originals.
#CallDaniel on this number to find out more: +1-855-923-4327
The KITH installation runs for seven days from today, June 20, through to the 27th. It then moves on to adidas Originals’ flagship stores in London, Tokyo and Seoul in a series of take-down installations.
Follow our Facebook page for updates and our exclusive interview with Daniel which'll unfold across the length of this exhibition, and just follow @adidasOriginals and @DanielArsham on the 'gram if you're not already.
KITH 644 Broadway (at Bleecker St.), New York City New York 10012
UPDATE: This anonymous Tumblr page has since appeared with shoutouts and mentions on the adidas x Daniel Arsham installation appearing on the page.