adidas Originals’ Senior Product Director Reveals EQT Insights in New Video
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A lot of people are talking about adidas’ EQT silhouettes right now; it’s no surprise considering how dynamic the range is becoming. Foot Locker recently revealed exclusive EQT Support ADV colorways and following the launch sat down with Senior Product Director Till Jagla to talk all about the iconic sneaker.
Jagla explains that the EQT is one of adidas’ standout archive pieces; reviving it was about treating it with respect and taking its most recognizable elements into the future. For this reason, the color strategy was an important focus point and the brand referred to original colorways during the design process.
The Foot Locker exclusives feature the vibrant “Turbo Red” which appears directly opposite the original “Sub Green” on the color wheel. This new shade revitalizes the reworked model and restores its energy for the contemporary sneaker landscape. The Olive Green colorway is particularly unique while the other Foot Locker exclusives are more muted in black, white and shades of gray.
Check out the full conversation with Till Jagla in the video above for more EQT insights and shop the exclusives via Foot Locker EU.
