Since we last heard from them, it seems adidas and Parley for the Oceans have been keeping busy. Today, the two introduced a new footwear concept: the 3D-printed Ocean Plastic shoe midsole.
The goal of this latest initiative is to demonstrate how the industry can reconsider design and contribute to stopping ocean plastic pollution. The project follows up on two prior Futurecraft programs that worked with leather and 3D-printing to explore new frontiers in the footwear landscape.
The 3D-printed Ocean Plastic shoe midsole consists of an upper made with ocean plastic content, and a midsole which is 3D printed using recycled polyester and gill net content. On a more micro scale, adidas has even stopped using plastic bottles for meetings at its global headquarters in Herzogenaurach, Germany, while the brand will also phase out the use of plastic bags in its retail stores by 2016.
As with the first Futurecraft installment, these shoes mark adidas' statement of intent for the future, with no word yet on whether these will hit shelves.