Italian apparel brand C.P. Company has chosen adidas Originals to be its first collaborative partner ever. For football enthusiasts, the project is surely a dream come true, as enduring fans have been pairing adidas trainers with C.P. Company garments for decades.
The collection encompasses both apparel and footwear styles, including the Beckenbauer track top, adidas Samba, the new adidas Kamanda silhouette, and C.P. Company’s Goggle Jacket, transformed into the adidas Explorer.
“It was so great, so challenging, that both companies were putting their hands on these truly iconic pieces simultaneously,” says Paul Harvey of the C.P. Company design team. “And also, which was equally amazing, there was never any single, fundamental point where we didn’t immediately ‘get’ each other. Working with that kind of understanding is very special indeed.”
“They let you express outside how you feel inside. This isn’t some marketing operation – it’s a collaboration that pays homage to the loyalty of our fanbase,” adds Lorenzo Osti, son of C.P. Company founder Massimo Osti. “It couldn’t be more authentic, because the love of the two brands was already there. We just made it official.”
In other Three Stripes news, the brand just launched its new Z.N.E. Hoodie for athletes on the go.
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