German sneaker authority adidas is showing mad love to the G.O.O.D. Music team of late. Joining record mates Big Sean and Kanye West, Pusha T is the latest to add an adidas collaboration to his resume. The drug-hustle cues are strong with the forthcoming EQT Running Guidance 93, which is decked out in fish scale accents, cracked leather, and a gum sole. While there was little pomp and circumstance surrounding the adidas x Pusha T release, compared to the insane levels of hype and anticipation encircling Kanye West's forthcoming drop, the shoe likely won't stay on shelves for long. King Push chopped it up with GQ about the collaborative process, Lil Wayne and more. The sneaker drops on December 23, for a price tag of $200.
Check out an excerpt below and read the full interview here.
Obviously the Superstars have been extremely important to hip-hop culture, so how did you settle on the EQT?
It's just about doing something off the beaten path a little bit. And I think the EQT is just a dope silhouette people can rock with today's fashions. I wanted something that would complement a whole outfit. And that's how I get dressed. I think of the whole silhouette. You can't think of the shoe without thinking about the way denim will look with it, and the whole ensemble.
adidas has been making big moves this year, bringing on people like you, Pharrell and Kanye West. What do you think about the cultural push the brand is making?
I think these are very monumental moves. The Pharrell move and Kanye move are huge because those guys are staples in fashion. I also love the Nigo collaboration Adidas has going on right now. Nigo to me is the G.O.A.T. Pharrell and Kanye are A-1 tastemakers, and their taste levels are on par with the best. And as far as myself, I feel like I translate ideas from the streets better than anyone. It's like they lasso'd all of the greats from their respective places.