adidas has brushed Under Armour aside to become the second-largest sportswear brand in the North American market.
Under Armour had passed adidas two years ago to become Nike's closest rival, but that loss of market share was clearly a wake-up call for adidas, with nearly quadruple the worldwide revenue of Under Armour. Industry experts say that the Three Stripes had been relying too heavily on its European heritage to sell its merchandise in the States, which was in contrast to the hype and excitement its competitors were generating.
adidas has since turned that around by reimagining its beloved heritage footwear models like the Stan Smith, Superstar, and the Gazelle, as well as high profile partnerships like Kanye West's YEEZY line and extensive collabs with Pharrell.
In other sneaker news, this is how many pairs of sneakers Nike sells every second.