For me, Adsum is the perfect balance between East Coast style and the British casuals scene, as boxy silhouettes and stripped-back designs meet sportswear-infused notes and easy-to-wear looks.
This simplistic approach has seen the New York-based label garner a cult-like following on both sides of the Atlantic since its inception in 2015, and has even resulted in an array of high-profile collaborations with the likes of New Balance, Reebok, and Merrell 1TRL.
More recently too, Adsum took to Instagram to reveal its latest endeavour with Vault by Vans, which will see the duo release two premium, monochromatic takes on the skateboarding label’s epochal Old Skool silhouette.
When it comes to its mainline collections too, Adsum has been busy. Marking its third release of the Spring/Summer 2022 season, the brand has recently presented its “High Summer” collection – which is available online now.
Comprising a concise capsule of elevated everyday staples ideal for the often unpredictable summer season, the collection serves up lightweight outerwear, shorts, pants, and accessories, in an array of seasonal hues.
Highlights undoubtedly include a warm rust-like GD M97 Jacket, which has been crafted with a PFD fabric from a famous outerwear mill near Italy’s Lake Como, as well as a pair of Hogan Pants, a remake of the brand’s archetypal legwear updated with a super-soft summer twill.
Adsum’s “High Summer” collection has been captured around a trip up to Dia: Beacon from Grand Central Station, which is now considered an almost rite of passage trip for New York City-based creatives.