Highsnobiety

Apple is reportedly in talks with Hyundai about developing its upcoming electric cars. While this might not be the only automaker vying for Apple's debut foray into the automotive industry, the South Korean car manufacturer would make a lot of sense.

Per CNBC, Hyundai claims it's in early negotiations with the iPhone maker over potentially working together on an electric car – a fact which has caused the car manufacturer's shares to soar by 19%.

“We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided,” a representative from Hyundai Motor said in a statement.

Hyundai's involvement with Apple comes as no surprise. The company has been trying to gain a foothold in the electric car industry and has been open to joining forces with tech companies. According to CNN, Hyundai's existing partnerships include US chipmaker Nvidia, upstart Croatian automaker Rimac, and UBER rivals Grab and Ola. This eagerness could make Hyundai more appealing to Apple.

In its native South Korea, Hyundai is also part of a larger industrial network, producing everything from steel to elevators. Additionally, the fact that Hyundai is already a key player in Asia, this is one of the largest markets for electric cars and much of Apple's supply chain is already based in the region.

Reports that Apple was developing an "iCar" emerged late last year. While any such car is still years away, understandably several carmakers are seeking to be tied to the project.

Senior Apple executives reportedly discussed plans with BMW in the past and Volkswagen, the world's largest carmaker, could be another option. Apple has also already borrowed expertise from the king of the electric car market: Tesla.

While no final decision on an Apple x Hyundai link-up has been made, this could be one of the project's most promising partnerships.

We Recommend
  • The Driving Force: Ken Lee Wants Car Design His Way
    • Art & Design
    • sponsored
  • Maserati's First Electric SUV Hits The Road In Puglia
    • Lifestyle
    • sponsored
  • A Love Letter to Ferrari's IYKYK Super Car
    • Culture
  • Will Apple Vision Be Our Next Luxury Obsession?
    • Culture
  • What Happens if You Pay $10,000 to Buy an Apple Vision Pro Early?
    • Design
What To Read Next
  • An Ancient Salomon Trail Sneaker Is Suddenly Springtime Fresh
    • Sneakers
  • How Are Nike's Tiny Leather Wallets So Incredibly Good?
    • Sneakers
  • Beyond Ralph Lauren: Redeeming the Polo's Potential
    • Style
  • adidas Turned Two Cleats Into One Beautiful Sneaker
    • Sneakers
  • Smoking Isn’t What It Used to Be
    • Culture
  • A Guide to This Year's Milan Design Week
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.