As a football fan, there's nothing better than having pride in your club. Sure, winning tournaments, taking home the silverware, and the emotional rollercoasters are the beauty of the game, but initiatives such as Arsenal and adidas' "No More Red" campaign are what show the spirit of the sport. For 2023, the pair see to its second phase.
Football is more than balls and net, superstar players, international tournaments, boot endorsements, and kit sponsorships. At its core, it's a shared experience – a community.
There are a million and one ways to ensure that a footballing community thrives both on and off the pitch. In reuniting after 25 years apart, Arsenal and adidas have not only delivered some of the greatest kits of the 22/23 season but have committed themselves to strengthen their grassroots.
Last year, the pair kickstarted the "No More Red" campaign to help keep young people safe from knife crime and youth violence, stripping their iconic red jerseys of color in favor of a stark white finish.
Debuted during Arsenal's FA Cup third-round tie with Nottingham Forest in 2022, the exclusive white kit was never made commercially available, instead, was awarded to 70 young people within the team's community who helped push the campaign forward through volunteering.
Pushing forward into the second phase of the campaign, Arsenal will once again sport the white-out kit FA Cup third-round match against Oxford United, while the Women's team derby match at Emirates Stadium against Chelsea.
Now, the two welcome volunteers to join the cause through a list of charities that they work closely with. Each charity will receive 10 No More Red jerseys that will be awarded to select individuals for the time they've put into helping tackle knife crime in London.