2021 might have been Balenciaga's biggest year yet, and its success shows no sign of slowing down as we're only two weeks into 2022, and everyone is trying to get on Demna's friends and family list.

Since he joined Balenciaga, Demna has understood the importance of celebrity when it comes to marketing, most recently making Kim Kardashian his muse as she wore the label almost exclusively towards the tail end of last year. Her SNL appearance was filled with plenty of iconic looks, and Kardashian and the designer even went to the Met Gala together. It is a friendship that keeps on giving, to say the least. Now, Kim is also the face of the label – officially.

Kim isn't the only one who's been on the Balenciaga wave, Hailey Bieber has been doing what she does best: street style. Just the other day, she was snapped sporting a Balenciaga logo cap, an oversized blazer on top of a hoodie, tailored trousers, and a pair of funky Runner sneakers – a house signature. Hailey's style is always effortless but chic, but in Balenciaga, she's reached a new level of cool.

In addition to Hailey and Kim, Euphoria actress Alexa Demie has also been on Demna's radar. For the premiere of the show's second season, Demie had not only one, but three custom looks made for her which she flaunted in a Vogue video. As if her character on the show wasn't cool enough, she's even cooler in real life – especially in the black sequin dress on the red carpet.

Then, we also have Dua Lipa.

After her album Future Nostalgia took the world (and the charts) by storm in 2020, she's been everywhere. Her Instagram is a go-to place for inspiration, as her eclectic style is something between Y2K sweetheart and streetwear baddie. Of course, she's also wearing Balenciaga.

I could go on and on, there are endless examples. Cardi B, Isabelle Huppert, and more have been frequent wearers of Demna's Balenciaga, and we're hoping to see even more of it in 2022.

One thing is for sure, and that is that Demna and Balenciaga sure know what they're doing when it comes to selecting brand ambassadors, and creating hype through celebrity marketing. And it is clearly working because I have never wanted to be a Balenciaga girl more than I do right now.

What To Read Next

  • Image on Highsnobiety

    It Happened: Netflix Kicked Me Off My Parents' Account

  • Image on Highsnobiety

    Halle Bailey Fans Think Shakira's Mermaid Cosplay Is Shade Toward 'The Little Mermaid'

  • Image on Highsnobiety

    Apple Steps Into VR, Dave & Central Cee Top Charts, Ye & Biani's Bizarre 'Fits, Seventh Interview

  • Kanye is Still One of Hip Hop's Wealthiest Moguls

  • Image on Highsnobiety

    It's All Love With Carhartt WIP FW23

  • Image on Highsnobiety

    You Can Win $20k (Seriously) at ALD & New Balance's Basketball Tournament

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.