As soon as this pandemic is over, we're ready to turn the globe into one massive party, with a little help from Balenciaga.

Demna Gvasalia has designed a glow-in-the-dark capsule that's ideal for anyone looking to lose their lid the minute clubs reopen. The collection features T-shirts, pool slides, caps, and socks, decked out in glowing logos and rave culture's most ubiquitous mascot: the smiley.

Naturally, given the history of the smiley (morphing from a corporate grin on kids TV to a symbol of disobedience via ’80s acid house and Forrest Gump) some people won't be happy with the capsule — namely, the die-hard ravers sick of luxury brands commodifying counter-culture symbols and then slapping on their logos and an astronomical price tag, which is fair enough.

But then again, as Highsnobiety's Senior Style Editor Graeme Campbell pointed out recently in a post about Bottega Veneta's $2,500 plastic necklace, "high fashion labels have always made overpriced shit. Deal with it." So, if you agree and have a stack of cash burning in your pocket, Balenciaga's GITD capsule is available to cop now.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.