By now, Balenciaga's Le Cagole bag has taken the world by storm.
Personally, I love it so much that I have two – one in pink and one in bright yellow – and I'm certainly not the only one with an affinity for the it-bag.
It's been spotted on Kendall Jenner, Alexa Demie, Hailey Bieber, Dua Lipa, and basically any celebrity you can think of, as well as in the label's campaign starring Kim Kardashian, and it has been a best-seller for the label, as well.
Inspired by the vast Balenciaga archive and the famous Motorcycle Bag, the Le Cagole captures the house's history through creative director Demna's own lens, and it is safe to say that it isn't the label's first bag that will go viral.
To celebrate its success and popularity, Balenciaga has put on a pop-up store experience that is a visual overload – pink furry walls, floors, tables – basically everything is covered in pink! The pink display only features the Le Cagole bags in different colors, materials, and sizes, and customers can purchase a bag and get it customized with foil-stamped or crystal-studded initials.
There's something for everyone, and if you don't want to invest in a bag just yet, there are also wallets, cardholders, and other items from the Le Cagole line available.
The pop-up experience is set to open up at several locations worldwide, and so far, we've seen the London space all over social media. If you're looking to visit, it is located on Mount Street, and is open until May 8.
For those saying the Le Cagole is just a trend, they're so wrong. The bag is what we'd call a "future vintage," and is a catalyst for Balenciaga's bags and leather accessories, which will only become more popular from here.
Stay tuned as more information and more locations are yet to be revealed. If you're itching to buy a Le Cagole, they're available online at Balenciaga.