In between overseeing Kanye's merch, creative director Demna Gvasalia has apparently been masterminding post-hypebeast home goods, as evidenced by Balenciaga's newest Objects drop.

Given the futuristic name, the Balenciaga Laser Cube, available on Balenciaga's website for $650, is appreciably space-age in appearance. It's a see-through box fitted with an optical illusion, an internal 3D image shaped by lasers (hence the name) to create the effect of a floating sneaker.

Inside, a detailed rendering of one of Balenciaga's signature sneakers — the Triple S, Track, Tyrex, or X-Pander — appears below its stylized name and Balenciaga branding.

The shoes trapped inside each Laser Cube do bear a striking resemblance to the real deal. Considering that real Balenciaga sneakers retail for up to and over $1,000, they might just be the next best thing to displaying luxury sneakers throughout your abode, if that's the kinda interior design you get down with. On the other hand, $650 for the fancy version of those illusion money banks is pretty extra. Plus it doesn't even store change!

It's all part of Balenciaga's world-building. With immersive runway shows, ample celeb co-signs, and internet-breaking crossovers under its belt, the Gvasalia-led house has begun to tread into the rarified space of all-inclusive branding usually occupied by more street-leaning brands like Supreme.

Not more than a few years ago, it was crucial for streetwear types to deck out their spaces in logoed-up toys and bricks. As the barrier between luxury and street brands wholly disintegrated, though, so to did the desire to display mere Bogos.

Now, catch hip, youthful types delicately arranging their Aimé Leon Dore jars, JJJJOUND blankets, and NBHD candles around their Virgil Abloh furniture.

Balenciaga's Laser Box speaks to that love of wealth-conveying logos, while its clean presentation is more mature than, say, a toy car. The brand's boundary-breaking sneakers have enjoyed ample crossover appeal, so who says they can't step into the realm of art?

We Recommend
  • balenciaga track
    Did Balenciaga Just Drop a... Neutral Sneaker?
    • Sneakers
  • balenciaga runner on sale
    Shop the Balenciaga Runner on Sale Here
    • Sneakers
  • Image on Highsnobiety
    Balenciaga + Birkenstock = Balenci-Stock
    • Sneakers
  • Image on Highsnobiety
    Balenciaga Is Still Keeping Things Subtle (For Now, At Least)
    • Style
  • Image on Highsnobiety
    Balenciaga & adidas Are Already Back Together?
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • balenciaga erewhon collab 2023
    Next Up for Erewhon? A Balenciaga Collab
    • Culture
  • cole sprouse balenciaga towel skirt outfit
    Cole Sprouse in Balenciaga’s Towel Skirt? Now, That’s the Suite Life
    • Style
  • Balenciaga Fall 2024.
    Hey LA, Demna’s Balenciaga Is in Town!
    • Style
  • balenciaga fall 2024 show
    Balenciaga Goes Hollywood for Fall 2024
    • Style
  • nicole kidman balenciaga ambassador
    Step Aside, Kim K. Nicole Kidman Is the New Face of Balenciaga
    • Style
  • kith clarks adidas samba holiday 2023
    Kith, Clarks, & adidas' Chunky Sambas Are Back for Kithmas
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.