Brand: Balmain

Model: BBOLD

Key Features: The first designs from Balmain's new BBOLD collection are crafted from grey calfskin, featuring thick grey soles with lateral holes, pink edging, and neon paneling.

Release Date: Currently available for pre-order

Price: $850

Buy: Balmain

Editor’s Notes: Today Olivier Rousteing and Balmain introduce an all-new range of women's footwear, referred to as BBOLD. The line is designed to match the confident spirit of the rebellious Balmain Army, which Rousteing describes as “never content with simply pushing back instead they demand to push forward, while also making sure that they push every single button along the way.”

Balmain BBOLD sneakers are set atop two independent soles for a new, futuristic look, while simultaneously showcasing familiar codes of the French luxury house. These design elements range from gold details to house monogram and logos.

Touches of gold are implemented throughout the BBOLD collection to evoke Balmain’s legacy as one of Paris' historic houses. The shoes also incorporate the brand's "B" monogram as well as a new logo in a bold sans-serif text to further ensure they are instantly identifiable.

Balmain points out that its new BBOLD range is a mixture of superior craftsmanship and daring spirit building upon the house's transformative power. According to the brand's Instagram, you can pre-order the collection now through

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