Highsnobiety
Double Tap to Zoom

In what could be the most random beef of the year so far, British grocery store chain Sainsbury's has stirred the Beyhive after it compared its uniform to Beyoncé's newly released Ivy Park x adidas collection.

Your Highsnobiety privacy settings have blocked this Twitter post.

The "Sainsbey" controversy kicked off when Sainsbury's retweeted one of the promotional images from the Ivy Park collection with the caption "Repping since 1869," the year Sainsbury's was established.

Your Highsnobiety privacy settings have blocked this Twitter post.

Since the tweet was posted, Twitter has well and truly embraced #SainsBey — and the results are hilarious. As you might have guessed, everyone has an opinion.

From the employees...

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

...to the customers

Your Highsnobiety privacy settings have blocked this Twitter post.

Obviously the BeyHive had some thoughts, too

Your Highsnobiety privacy settings have blocked this Twitter post.
We Recommend
  • According to Weather Forecasts, It's Gonna Be a Summer of adidas
  • Remember the adidas Gazelle? It's Quiet Luxury Shoe Now
  • This Delightful adidas Sneaker Is a Samba if It Were From the Islands
  • A Deconstructed adidas Samba So Undeniably Clean That It’s Collapsible
  • It's Not Actually a "Boots-Only Summer," Is It?
What To Read Next
  • Nike’s Luxe Running Shoe Gets the Wales Bonner Treatment
  • adidas' Samba Is Good. adidas' Samba Mary Jane Ballet Is Amazing
  • Why Is No One Talking About Nike's Supremely Suave Post-Soccer Shoe?
  • The Objectively Beautiful adidas "Birkenstock" Clog
  • Up Close With Pharrell & NIGO's Future-Classic Louis Vuitton Collection (EXCLUSIVE)
  • These Are JW Anderson's Favorite Rusty Watering Cans