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Burberry

On a unseasonably bright September afternoon in London, Burberry debuted its Spring/Summer 2024 show inside a giant green tartan tent in Highbury Fields.

The collection, which is Burberry's second under the guise of creative director Daniel Lee, showed a recently rediscovered playful side to the house with fresh takes on signature looks.

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Collars were extra popped on new interpretations of the iconic Burberry trench, while patterns consisted of chains, flowers, strawberries, and cherries — like the ones teased ahead of the show — surfacing on flowy dresses and glittery coordinates. Berry (like very) Burberry of the British house, if you will.  

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Clearly, Burberry's revamped check print is making a return for SS24, dressing knitwear and shirts styled under sharp, tailored layers, while footwear came to us as a sleek dress shoes featuring large hardware, strappy floral heels, and extra-glittery mules.

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Lee has made his Burberry intentions clear since his arrival at the house in September 2022: returning the label to peak Britishness. Summer 2024 is a clear echo of that vision and explores "the clichés of British fruits and English meadows," per show notes.

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The show on September 18 bookended a busy week for Burberry, which took over Norman's Cafe before temporarily revamping Bond Street tube station in celebration of the capital's fashion week.

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That being said, these pre-show activations were merely palette cleansers ahead of the main event, which saw stars roll out in their numbers. From Kylie Minogue, Skepta, and Gabrielle Union to Kano, Loyle Carner and Barry Keoghan, the event, in all its glory, was a British affair and also very, very Burberry.

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