Move aside $1,000 Prada tank top, step back Maison Margiela shoelace belt, there’s new expensive, trendy garment in town. Meet Chanel’s Formula 1 T-shirts, tiny, embroidered tees that’ll set you back a whopping four figures.
During the last few days of May 2023, the shirt, which arrived as a part of Chanel’s F1-inspired Cruise 2023 collection, went viral.
It helped that a myriad of influencers were seen sporting Chanel's sporty T-shirts at the Monaco Grand Prix on May 28, of course.
However, when average consumers began searching for a Chanel F1 shirt of their own, the price tag sent them absolutely reeling. Or TikToking, in this case.
So, how much do Chanel's F1 T-shirts actually cost?
According to various videos, the Chanel F1 tees retail for around $4,500, although some TikTokers have suggested they may be priced as high as $10,000. Another clip reported that they the shirts cost €5,345.
Highsnobiety reached out to Chanel for price confirmation: turns out, the F1 shirts are priced at $4,450. That's a lot of dough for a tiny T-shirt!
That's if you want the regular version, by the way: Chanel is charging over $6k for a beaded version of the same shirts.
The T-shirt's astronomical price tag hasn't slowed demand, though. As someone said in a Tweet: "I don’t watch F1 and I haven’t liked Chanel in years, but this shirt speaks to me!!!
Given the internet's proclivity for seeking Chanel dupes, expect an affordable imitation to emerge at the fast fashion chains in due time.
At the time of writing, Chanel's F1 tee is apparently still available in-store at certain Chanel boutiques.
Unfortunately, we can't get any more specific than that: Chanel keeps a rather sparse digital retail footprint — with only a few random items ever available to shop online at any moment in time — and plays its cards close to its chest when it comes to even seemingly helpful things like in-store product availability.
As is often the case when something goes viral, though, no matter how much Chanel's T-shirt may set you back, it'll likely sell out but quick.
Hey, if you have a spare $5k, head down to your local Chanel boutique ASAP. Internet fame may be fleeting but Chanel T-shirts are forever.
