Highsnobiety

Chanel is the latest fashion brand to pivot to face mask and protective gear manufacturing in light of the Covid-19 pandemic.

In a statement released over the weekend, Chanel commented: “[T]oday we are mobilizing our workforce and our partners [...] to produce protective masks and blouses." The storied fashion maison is currently developing prototypes, which will be sent out to relevant health organizations once approved by French authorities.

The brand also confirmed that it would not be laying off any of its 4,500 employees as a result of the pandemic.

Chanel is an anomaly among fashion brands for being one of the few household names that is not owned by a luxury conglomerate such as LVMH or Kering S.A. Nevertheless, Chanel will now stand alongside rivals Balenciaga, Saint Laurent, and Prada to ensure there are enough medical supplies to combat the global shortage.

We Recommend
  • gucci mask sunglassess
    Gucci Gives in to Technical Temptation With Its Mask Sunglasses
    • Style
What To Read Next
  • Kevin James as seen in a promotional photo for CBS comedy 'The King of Queens'
    Kevin James, Meme King (of Queens)
    • Culture
  • Actor Bradley Cooper wears a peacoat, jeans, and Salomon sneakers with sunglasses and a buzzcut hairdo
    Bradley Cooper, Simple Salomon Style Icon
    • Style
  • 8on8's ASICS GEL-Kayano 14 sneaker collab, including tonal black and white running shoes
    These Collaborative ASICS May Look Plain, But They Ain't
    • Sneakers
  • Kendall Jenner wears a trench coat tucked into a pencil skirt with black loafers and leather handbag outside of The Row's Spring/Summer 2024 runway collection
    Kendall Jenner Defies Physics, Tucks Trench Coat Into Skirt
    • Style
  • Ollie Olanipekun's New Nature Initiative
    Ollie Olanipekun is Carving Out a New Nature for Us All
    • Culture
  • Swatch & OMEGA's Moonswatch in Mission to Moonshine Gold "Harvest Moon"
    Surprise Harvest: Swatch & OMEGA Restock Mission to Moonshine Gold Moonswatch
    • Watches