Brand: Concepts x adidas Originals

Model: ZX 9000 “C Is for Concepts”

Key Features: Concepts and adidas shout out the former’s home town, Boston, with this emergency blanket-inspired ZX 9000. Boston, while known for many things, is also home to one of the most popular marathons in the world. Racers are greeted with silver reflective blankets at the finish line, which is where this sneaker gets its colorway from.

Release Date: September 12

Price: TBC

Buy: Concepts and select retailers TBC

Editor’s Notes: adidas continues its ongoing A-ZX series, this time partnering with Boston-based Concepts for letter “C.” As mentioned above, the colorway of their collaborative ZX 9000 is inspired by the emergency blankets given out at the Boston marathon. The Concepts x adidas ZX 9000 will be released on September 12.

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This release is part of adidas’ A-ZX program, a series of 26 ZX sneakers dropping throughout 2020-21. To see what’s dropped so far and what’s coming next, head here.

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