Daniel Wellington has become a globally renowned brand loved for its affordable and elegant watches. Until now, its minimalist timepieces were  accompanied by a choice of leather, fabric, or mesh strap. After three years of meticulous craftsmanship and design, today, the Swedish watchmaker has introduced its first linked bracelet, the Iconic Link, marking its biggest product launch to date.

To launch the collection, the Swedish brand linked (pun intended) with seven internationally renowned icons from the worlds of sports, music, fashion, and film. Fronting the campaign are athletes Odell Beckham Jr. and Argentinian footballer Paulo Dybala, who were selected by the brand for the quality and skills they possess on both the field and when it comes to putting together an outfit. Hailey Bieber also features in the capaign, captured by photographer Lachlan Bailey and film director Chrille Forsberg.

The Iconic Link collection introduces four refined, modern wristwatches with metal link bracelets to the brand’s portfolio of timeless styles. Daniel Wellington’s founder, Filip Tysander, had originally intended to craft a link strap for the brand’s popular Classic collection, but after months of development, the brand landed on the idea of designing an entirely new watch.

Made from polished stainless steel, the Iconic Link features a luxurious metal bracelet with three-piece solid steel links that seamlessly attach to the case. The case features the brand’s signature minimal face in black or white with a twelve index dial, which has been tweaked to give a more modern look. The new timepiece is available with a 28, 32, or 36 millimeters dial, in silver or rose-gold. The rose-gold shade is made by mixing copper with a 23-carat gold bar and is exclusive to the Link collection.

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