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Drake's "Hotline Bling" Music Video Causes Major Sales Spike For Moncler

in StyleWords By Alec Banks

According to Domenico Galluccio, a Moncler spokesman, Drake's inclusion of their red jacket dubbed the "Maya," in his music video for "Hotline Bling" has caused the brand to double the amount of sales it normally has on a typical day for the outerwear piece. Retailing for $1,150 USD, the jacket itself features a lacquered nylon, classic Moncler fabric, side zipped pockets and detachable hood. Meanwhile, for those wanting to adopt more of Drake's "Hotling Bling," attire, be sure to check out the Acne Studios Jayden Turtleneck as well.

Maya

$1150

Moncler

Buy at Moncler
Image on Highsnobiety
Alec BanksFeatures Editor
Alec Banks is a Los Angeles-based long-form writer with over a decade of experience covering fashion, music, sports, and culture.
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