Brand: Eye/LOEWE/Nature

Season: Fall 2021

Buy: LOEWE's site and stores.

Editor's Notes: The great outdoors just got a lot chicer, thanks to the latest installment of Eye/LOEWE/Nature, Loewe's cleverly titled off-shoot.

The sub-label continues to experiment with technical flourishes and weatherproof fabrics, merging function with creative director Jonathan Anderson's playful yet polished aesthetic.

Tent-like parkas are finished with ribbon tape trim, and drawstring shorts are rendered in fuzzy, brightly hued plaid — it's all very glamp. I can imagine the range looking perfectly sharp on a cushy campsite, like one of the many boujie RV parks popping up across the U.S.

Per a press release, the collection is once again an exercise in upcycling. An old sports jacket and windbreaker are reincarnated as a sportif chic topper, complete with a zippered hood. Knitwear is renewed with embroidery and patchwork accents. Military tents become coats.

The range also caters to the less outdoorsy (who wants to get mud on their Loewe, anyway?). Some particularly enchanting picks include an oversized tee illustrated with animals playing poker (the graphic also appears on a quarter-zip fleece), and a pristine white sweater embroidered with a geared-up outdoorsman.

There are some standout accessories, too: a corduroy bucket hat bears a leather label embossed with the Loewe logo; a suede belt bag is accented with ripstop paneling and water-resistant zippers.

The entire affair speaks to fashion's obsession with techwear, an interest that only escalated during the pandemic. It makes sense that, after a solid year cooped up indoors, brands are appealing to our wanderlust with wares that merge function and style.

Who knows, maybe the next Met Gala theme will be "Camp: Notes on Technical Fashion."

We Recommend
  • loewe fw24 mens
    Loewe FW24's Front Row Was Just as Good as Its Sneakerpants
    • Style
  • A$AP Rocky & Rihanna's matching LOEWE ensembles are yet another example of the couple's enviable & undeniable sartorial synergy.
    Rocky vs Rihanna: Who Wore LOEWE's $1,250 Track Jacket Better?
    • Style
  • LOEWE's penguin bag is actually chic AF.
    You've Barely Touched Your $1,250 LOEWE Penguin Clutch
    • Style
  • Image on Highsnobiety
    Loewe’s Pant-Boot Hybrid Weirdly Works
    • Style
  • LOEWE x On Fall/Winter 2023 collaboration.
    LOEWE & On's Cloudtilts Are Pastel Perfect
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • andre-3000
    André 3000's Workwear Brand Has Been a Long Time Coming
    • Style
  • New Balance FuelCell Rebel v4.
    New Balance's Carbon-Less Shoe Is Still *Very* Super
    • Sneakers
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • Clarks Originals Walla Eden Lo.
    ​​Clarks Turned Its Wallabee Into a Very Nice Sneaker
    • Sneakers
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • Story mfg.
    Story mfg. Is Doing Fashion the Right Way
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.