One of the most attractive things about Nike’s Air Max Plus is its history. Oddly, it wasn’t a sneaker that was necessarily destined for success. In 1997, Nike assigned Sean McDowell to develop a running shoe for Foot Locker. The young designer approached the Nike Air Max Plus with the type of clarity and logic that ultimately made it wildly popular among subcultures around the world. For example, the kicks become synonymous with ravers and garage parties in London in the late '90s; in Australia, the shoes denoted criminal affiliations. Overall, the Plus became a language of rebellion, anti-establishment, and it's definitely not for everybody.

McDowell drew upon his background as a runner and thought to extend the reflectivity from the back of the shoe to the front and add reflective bars, which were details runners greatly needed and appreciated. Even the aesthetic of the shoe – including Nike’s logo – was disruptive. Because McDowell wasn’t given a template for the wold-famous swoosh logo, his version differed slightly in shape and his slimmer version is now uniquely associated with the Nike Air Max Plus. It’s no surprise, then, that when the Air Max hit Foot Locker stores in 1998, it was a design that looked like nothing else. Its bold, unconventional styling was statement making and quickly became a hit. It’s one of our favorites, again, not only for its innovation but because McDowell was an underdog in many ways.

Foot Locker continues to be the go-to for Air Max Plus drops (it was exclusive to the sports retailer for the last 20-plus years), and its gearing up for a new colorway, the "OG," to drop on November 8th – and it’s gonna be tight. Nike collaborated with London rapper Dave, aka Santan Dave, French-Algerian-American pop artist Lolo Zouaï, and Atlanta rapper Father. This group of musicians couldn't be a better fit, because they defy the norms and bring the same gritty, unapologetic energy as the Plus. The “OG” colorway, which is a black/chamois-hyper-blue-white, is a nod to the wild, eye-catching styles of the past, but still feels modern and has us stoked.

The Air Max Plus 3 drops on November 8th and retails for $190. Visit for more.

We Recommend

  • Image on Highsnobiety

    “Hyper Jade” Is the Nike Air Max Plus at Its Best

  • Image on Highsnobiety

    If You Liked the Nike Air Max Plus, You Should Have Put a Ring On It

  • legendary air max sneakers

    Nike Air Max Kicks With Certified Legendary Status

  • Image on Highsnobiety

    Here's What's Happening on Air Max Day 2022

  • Image on Highsnobiety

    Travis Scott's Postponed Nike Collab Is Dropping This Month

  • nike air max 90 emerald

    Nike's Air Max 90 Emerald Celebrates 35 Years of Innovation


What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.