Gentle Monster's pioneering sunglass shapes consistently push luxury eyewear concepts far from the comfort zone, blending premium construction and elevated silhouette. They do more than just tiny shades, that's for sure. Just take its latest collaboration, for instance, which sees the South Korean brand partnering with Blizzard's World of Warcraft for a line of elegant eyewear.

All that's been revealed is a single slim style, its semi-frameless honey-hued lenses jagged at the edges and joined by a gracefully curved nose bridge. Sleek arms mirror the silver sheen that edges the lenses' bottom, reiterating a sense of fluid motion. As a World of Warcraft newbie, it could be hard to see exactly what the point of reference is until you consider The Burning Crusade, the new WoW Classic expansion pack that just launched, and the anatomy of Illidan Stormrage, its primary adversary.

The middle ground between luxury products and gaming has been particularly well-trodden, the past few years underscoring the worthiness of the industries' explorations thanks to adventurous experiments and unexpected demand. It's crucial for young luxury labels like Gentle Monster to keep on top of the wave, especially if it offers the brand a new realm to sell in.

South Korean gaming culture is famously intense, with Esports teams treated with similar die-hard enthusiasm as "conventional" athletes in sports like baseball and soccer. WoW is popular enough in Korea that, at one point, there was even a local WoW-themed cooking show. There are some factors keeping WoW from attaining the same explosive demand as some of its gaming peers, however.

Clogged servers and the sprawling nature of the MMORPG genre that World of Warcraft inhabits — which swaps instant-gratification points and scores for long-term goals and tasks — make it a less dynamic diversion than popular tournament games like League of Legends or Starcraft. Don't get it twisted, though, WoW is still a big draw in Gentle Monster's home base, and should get plenty of eyeballs on (and behind) the collaborative glasses when they launch on June 4.

For now, apply for the release drawing or just watch the clock tick down to the collaboration's launch on Gentle Monster's website.

What To Read Next

  • Image on Highsnobiety

    As a Pre-album Treat, SZA's Dropping Denim Crocs

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
  • Image on Highsnobiety

    Thanks to Telfar & Moose Knuckles, Your Y2K Winter Uniform Is Here

    Style
  • Image on Highsnobiety

    Rick Owens & Dr. Martens Made Corsets For Your Calves

    Style
  • Image on Highsnobiety

    Ah Yes, More Tabi Sneakers From Margiela & Reebok

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.