As demand for retro sportswear grows, historic brands are seeing a resurgence. With its quintessentially British personality and sporting heritage, Gola is one of those tracing its roots and reclaiming its illustrious ’70s esteem.

The brand delved into its archive to revive a range of original silhouettes. The Coaster, Bullet, and Tennis ’79 were all reintroduced earlier this year having originally been designed during the ’60s and ’70s when the brand’s popularity peaked. The yellow and black Harrier is the brand’s iconic flagship style from 1968; Equipe is a newer model bringing together classic and recognizable brand features.

The company started in a small English factory in 1905 and grew to become the historic sporting brand Brits will remember. During the ’70s, sportswear was at the height of British fashion and Gola was a leading name in top league football. They attracted Liverpool FC stars—who dominated European football throughout the decade—and sponsored iconic fictional football comic Roy of the Rovers for almost 40 years.

Streetwear is a clash of cultural influences. While sportswear was unknowingly influencing its future in Britain, New York City's b-boy, graffiti and hip-hop movements were making an impact across the pond. Paying homage to streetwear’s roots, our editorial shoot above clashes the typically British Gola sneakers with retro NYC styling. From a contemporary perspective, this collision birthed what we today call streetwear.

Gola Classics is available to shop now via the link below.

  • Photography:Drew Wheeler
  • Styling:Atip W. / Highsnobiety
  • Model:Romeo Hakem
  • Photography Assistant:Sam Henry
  • Brands:Soulland, TSTPR, Billionaires Boys Club , J Lindberg, Retrosuperfuture, Farah, Tonsure, Ejder, BAPE, Cartier, Alex Mullins, Won Hundred, and Timberland

We Recommend

  • Image on Highsnobiety

    Meet North Sails, the Brand Mixing Sportswear With Ocean Conservation

    Style
  • adidas sportswear

    adidas' Latest Sportswear Collection Shows a Brand Evolving

    Style
  • best sportswear brands world right now 2 feature Adidas HOKA Nike

    The 25 Best Sportswear Brands in the World

    Style
  • Image on Highsnobiety

    The Black & White AJ1s Drop Soon (The Golf Version, That Is)

    Sneakers
  • Image on Highsnobiety

    Db Is the Luggage Brand Making Sure You Never Crease the Jordans

    Style
  • Image on Highsnobiety

    A Japanese Fishing Brand Is Making Some of the World's Coolest Techwear

    Style

What To Read Next

  • Image on Highsnobiety

    Julia Fox Stepped Out in a Jress & Joots

    Style
  • Image on Highsnobiety

    EXCLUSIVE: Let's Go! It's Matthieu Blazy's New Bottega Bag

    Style
  • Image on Highsnobiety

    The Stem Player Doesn't Need Kanye's Money

    Culture
  • Image on Highsnobiety

    Six Culture-Defining Designers Take on Timberland’s 6-Inch Boot

    Sneakers
  • Image on Highsnobiety

    It's Time to Stop Sleeping on NB's 580

    Sneakers
  • Image on Highsnobiety

    The Best Valentine's Day Gifts Gifts For the Gorp-Obsessed

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.