Grailed, the online marketplace for luxury streetwear and vintage fashion, raised $60 million in a Series B funding round.

Led by GOAT Group, owner of sneaker resale app GOAT and footwear retailer Flight Club, the funding round attracted additional big-name investors including Groupe Artémis — the Pinault family's holding company — and Gucci CEO Marco Bizzari.

According to a press release, Grailed will use the money to improve its digital authentication process and invest in more tools for sellers and buyers.

"Grailed and GOAT share a common approach, based on authenticity, trust and a highly curated perspective on style, which is core to our brand as we bring the greatest products together from the past, present and future,” said Eddy Lu, CEO of GOAT Group.

At first glance, GOAT's investment in Grailed is surprising, given that the two are seeming competitors. However, considering resale's boom in popularity, the partnership is a strategic move, one that will likely expand the reach of both platforms.

Resale is having a major moment, a phenomenon best exemplified by Etsy's purchase of Depop — a $1.6 billion deal — earlier this year. Since then, brick-and-mortar retailers such as Selfridges and Galeries Lafayette made moves to launch secondhand pop-up shops in-store.

From a consumer's point of view, buying pre-owned and resold goods has become a fashionable way of signaling a sort of in-the-know sophistication, an awareness of the environmental benefits of circular consumption. What was once a fringe method of shopping is now a popular norm.

Grailed's impressive new roster of investors is a big win for the resale sector — and a major score for GOAT Group.

What To Read Next

  • rick owens knot down jacket

    This Rick Owens Jacket Is the Galaxy-Brain Scarf Alternative

  • Image on Highsnobiety

    Amidst the 'Renaissance' Ticket Chaos, Beyoncé Lets Loose at a Pre-Grammys Party

  • Image on Highsnobiety

    The Château Royal Wants You to Know You're Sexy

  • Image on Highsnobiety

    These AJ1s Might Cost You a Month of Rent

  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.